Anxiety in Teens Essay - 1756 Words

An individual that has strives to live with anxiety or an anxiety disorder faces many struggles daily because of the feelings the conditions stimulate. There are an infinite amount of symptoms, causes, and consequences, but an equal amount of treatment options and ways to handle anxiety. Anxiety disorders can be viewed as general or extremely specific, but all in all each one affects the life of a person living with one or knowing someone who struggles with it. In regards to teenagers specifically, between three and five percent children and adolescents in the United States have some sort of anxiety disorder (Foa and Andrews 2). With the many challenges teenagers already face because of pressure based on school, athletics, social†¦show more content†¦In teens, many symptoms primarily include wariness, nervousness, muscle tension or cramps, and stomach or headaches (AACAP). Having an anxiety disorder brings about exposure to these symptoms daily, all of which are unfavorable. There are many common types and conditions of anxiety disorders that can be diagnosed based on the symptoms present. The four most prevalent anxiety disorders among teenagers include social anxiety, generalized anxiety disorder, obsessive compulsive disorder, and post traumatic stress disorder; many other forms of anxiety exist such as phobias, and panic attacks (Foa and Andrews 3). In a teens life, having anxieties such as social and panic attacks can form habitual actions such as not going anywhere or doing specific things. Social anxiety particularly begins between late childhood and early teens (Foa and Andrews 14). With this anxiety, fear is provoked when thinking about or interacting in a social setting or situation.This discomfort can be specific or general to a certain idea or situation (Foa and Andrews 13). Most types of anxiety disorders can coordinate to another. Like social anxiety, generalized anxiety disorder can be directed principally a situations or nothing in pa rticular (Foa and Andrews 14). It can be challenging for teens to explain the source of their anguish especially if they are not diagnosed with an anxiety disorder. Generalized anxiety disorder is the most commonlyShow MoreRelatedAnxiety Among Teens With Anxiety1977 Words   |  8 Pages Anxiety in Teens Have you ever felt scared of school? How about to the point where you physically can’t make yourself go the next day? This is a large problem that a lot of teens face during their high school lives. This is called anxiety; A natural human response to a hazardous or tense situation (Nadelson). Teens with anxiety often are reluctant to come to school, have low grades because of said truancy, and seem to feel sick often, along with many more symptoms. Students with strong anxietyRead MoreDepression and Anxiety in Teens777 Words   |  4 Pagesto a popular personality test called the Minnesota Multiphasic Personality Inventory, or MMPI for short, and analyzed by researchers from five different universities shows that there is as many as five times the number of teenagers suffering from anxiety and depression as there were in the early twentieth century. The exact cause of the sharp incline in identified mental disorders amongst our youth is still yet unknown. In order to curtai l the escalating numbers we must identify the underlying issuesRead MoreTeen Depression And Anxiety1781 Words   |  8 Pagesreading. Many teens suffer from depression and anxiety, aren’t just from traumatic experiences in a teenager’s life, anyone can suffer from these issues. We will explore types of anxiety like OCD, substance abuse and self harm and their relationship to depression and anxiety. The relationship between depression and anxiety will also be discussed. Depression and anxiety cause problems in daily life and understanding those who suffer from them will help in finding them treatment. Teens suffer fromRead MoreThe Anxiety Of The Teen Hacker3411 Words   |  14 Pagesa startup is scrambling to finish coding for a project. With time running out, the company considers hiring a budding teen hacker to help with the task. The teen hacker assures the company’s founder that he can complete the coding in just two days. â€Å"You think you can do our whole job in two days?† the founder inquires skeptically. â€Å"I know I can do it in two days,† assures the teen. â€Å"I pound Mello Yello, Oreos, and Adderall, and I don’t sleep ‘till I’m done.† Depressives have Prozac, worrywarts haveRead MoreWhat ´s Teen Anxiety?817 Words   |  4 PagesAnxiety has a main definition; a feeling of worry, nervousness, or unease. Although, it has its single definition, each person diagnosed with anxiety has different symptoms. With that, some have more severe cases of the actual diagnosis. It has been noted that anxiety has had an increase in teens recently. In the last 30 years, the statistics for anxiety in fifteen to sixteen year olds have doubled for both girls and boys (â€Å"Increased Levels of Anxiety†¦Ã¢â‚¬  1). It is said, â€Å"in societal moments like theRead MoreRhetorical Strategies : America s Teen Anxiety Epidemic1264 Words   |  6 Pagesin Cunnion’s â€Å"America’s Teen Anxiety Epidemic is Heartbreaking. Parents, Here’s The Incredible Think You Might Do Now† Does the anxiety of children rely heavily on that of their parents? One author, Jeannie Cunnion, wrote â€Å"America’s teen anxiety epidemic is heartbreaking. Parents, here’s the incredible thing you might do now,† published in 2017 in Foxnews argues that the anxiety that parents have gets projected onto their children which is the reason for kids high anxiety. Cunnion builds the integrityRead MoreHow Social Media Can Help Teens Suffering From Depression And Anxiety992 Words   |  4 Pagesfrom mental health problems are seeking out interactions with others online because they feel isolated or alone†, as one of the paper’s authors told the Huffington Post. So if that’s the case, maybe social media can actually help teens suffering from depression and anxiety. Dr. Melinda Ring wrote an article for CNN explaining that her teenage son had been going through some hard times with a mood disorder and found solace in his interactions on social media . He focused his Instagram account on positivityRead MoreThe Glamorization of Mental Illness Among Teenagers1652 Words   |  7 Pagesgeared towards teens and adolescents, it takes but a few minutes to encounter a post that glorifies a disturbed mind. However, being mentally disturbed does not make a person beautiful. Many teens and adolescents believe that fabricating and self-diagnosing certain mental illnesses are a way to gain peer acceptance and to stand apart from the crowd. Although this belief may seem harmless, the glamorization of mental illnesses can create severe physical and emotional problems for teens. The most commonRead MoreCauses of Teenage Depression1538 Words   |  7 Pagesfor Parents†). To better understand why teens are depressed, it would help to know the causes of depression, such as, trauma, life experiences, and social anxiety or peer pressure. Trauma’s can definitely scare someone for a lifetime, but it can also give them depression. The traumatic events during childhood, such as, physical or emotional abuse, and the loss of a parent, may cause changes in the brain that makes a person more susceptible to depression (â€Å"Teen Depression†). Physical and emotional abuseRead MoreSome Of The Effects That Peer-Pressure Have On Teens1176 Words   |  5 PagesThat Peer-Pressure Have On Teens Teens are effected in so many ways by peer pressure is social pressure by member of ones peer group to take a certain action, adopt certain values, or other wise conform in order to be accepted. Peer pressure effect different teens in different ways. Teen are often being pressured into using drugs, having sex, drinking and bullying, the list goes on. When the peer pressure becomes overwhelming teens suffer great effects such social anxiety, depression some even result

Essay about Summary Of 1984 - 835 Words

Summary of 1984 nbsp;nbsp;nbsp;nbsp;nbsp;The story begins with Winston, the main character, coming back to his apartment from his job at the Ministry of Truth. Winston ¹s job was to change recorded events, predictions made by the Party, and documents to make then  ³ correct ². In actuality his job was to falsify history to whatever was in the Party ¹s current best interest. Whatever the Party said must always be correct and undisputable, there fore history was constantly being rewritten by people like Winston. One of the Party ¹s slogans was  ³He who controls the past, controls the future. He who controls the present, controls the past. ² nbsp;nbsp;nbsp;nbsp;nbsp;Every word anyone said was heard by the inner Party, also, every motion†¦show more content†¦it was done so systematically and effectively, it was hard to believe the world had ever been otherwise. Children were raised to love Big Brother (the human face the Party took on). They were taught to turn anyone in who showed signs of deviation from the Party, even their own parents. they were born not knowing anything of the past, and without anyway of finding out. Anything that was taught to them as true, was taken as the truth. Even a whole new language had been in development, called Newspeak. Newspeak effectively limited the amount of words to a bare minimum. The goal was to completely get rid of any words that allowed for individual or original thought. Words such as Love, science, God, and freedom (in the sense of political or intellectual freedom) were all nonexistent. People had no way of expressing anything, because there were no words to do so wi th. That way,any possible threat to the Party could be wiped out of existence. nbsp;nbsp;nbsp;nbsp;nbsp;The world had been divided into three large countries: Eurasia, Eastasia, and Oceania. Oceania was the country in which Winston lived, and the Party controlled. The three countries were constantly at war with one another. Oceania may be allies with Eastasia and at war with Eurasia one month, and the exact opposite the next. But whoever Oceania was at war with at the moment, they insisted they had always been at war with. There were no documents to prove otherwise, and people were constantlyShow MoreRelatedA Summary and Analysis of 1984 by George Orwell1223 Words   |  5 PagesBOOK REPORT Name of the Book – 1984 Author – George Orwell This book starts in London on April fourth, 1984. The book is written in partly third person, and partly in first person. The book is divided into three distinct parts. The first part is showing you the main character, Winston Smith and his differences and frustration with the world he works and lives in. The country or the â€Å"Super state† he lives in called Oceania is run under a government called INGSOC (English Socialism). The leadersRead MoreThe Dystopian Novel, By George Orwell, And Andrew Niccol s `` Harrison Bergeron ``1222 Words   |  5 Pagespeace, freedom is slavery, Ignorance is strength (Orwell 7) this is one of the very many slogans that were used to control society in George Orwell s piece 1984. Dystopian literature is a futuristic universe that is oppressive and uses bureaucratic, totalitarian, and/or technological control to control society. In Orwell s Dystopian book 1984, Kurt Vonnegut, Jr s short story Harrison Bergeron, and Andrew Niccol s film In tim e, there are many examples of a Dystopia is that contain a lot of comparisonsRead MoreCooper V. Austin Essay example856 Words   |  4 PagesBissons will, which is not contested, was executed June 18, 1982. Prior Proceedings: * Dr. Bisson died in 1985, and shortly thereafter Greer filed a petition in probate court to admit the June 18, 1982, will and two codicils thereto dated August 20, 1984, and August 6, 1985, respectively, to probate as and for the Last Will and Testament of Wheelock A. Bisson, M.D. By order entered November 26, 1985, the probate court admitted the paper writings to probate as the Last Will and Testament of Dr. BissonRead MoreSon of Sam Agree or Disagree1269 Words   |  6 Pagespublishers were offering large sums of money for his story; because of this the New York Legislature enacted the Son of Sam Law. According to the Federal Son of Sam Statute (18 USCS  § 3681 (2000)) (‘Son of Sam’ statutes: federal and state summary)that was enacted in 1984. Criminals cannot profit from their crime in any way. Criminals who write a book to tell their story will not be able to receive any proceeds from that book. The same thing is true for any thoughts, opinions, drawings, movies, etc. Read MoreThe And Of Eating Disorders1438 Words   |  6 PagesIntroduction The EDI, as a multifaceted instrument and as one of the most widely used assessment tools, provides a standardized rating scale, which is used internationally (Garner, 1984). Eating disorder specialists frequently use EDI with adolescents who experience symptoms and present psychological features of eating disorders. According to the user’s manual, EDI-3 asses associated risk factors and outcomes of treatment and it can be used to assess the DSM-IV-TR diagnoses of Anorexia Nervosa, BulimiaRead MoreThe Quotes From Winston s Diary912 Words   |  4 PagesThe quote from Winston’s diary in 1984 illustrates the acts of rebellion he has towards the â€Å"totalitarian† government in Oceania. Winston’s urge to challenge the political regime that rules the all of Airstrip One, as he sometimes, have the flash back from the past and through his fantasies, he envision the future without the totalitarian government. Winston, however, is craving for freedom of being in a world where people are not being watched, and where they can act, feel and do whatever they desireRead MoreComparing The Accounts From The Past Into The 20th Century1007 Words   |  5 Pagesmoney using the comparable sets of data of two different time frames of football transfers between 1984-1999 and of 2000-2015. The usefulness of the results will provide statistics of how money has changed today and how it will affect the further future. - 1984-1999 amount and year (variable 1) and 2000-2015 amount and year (variable 2) of transfers from two different time frames (comparable sets) 1984-1999 most expensive transfers Christian Vieri = â‚ ¬43, 1999 Nicolas Anelka = â‚ ¬35.2, 1999 Denà ­lsonRead MoreEthiopias Dependence on Rain Water and the Derg651 Words   |  3 Pageswith the shortage of rainfall but instead it evoked a devastating famine. All throughout Ethiopia’s history there has never been a famine so disastrous as the one that occurred 1984. Throughout the period of drought and misery a total of eight million people were at risk of starvation. Not only that but in october 1984 the death toll was at two hundred thousand and an estimated of two thousand people would die each day. As each month changed so did the death toll. Though the relationship was theRead MoreAnimal Farm And 1984 George Orwell Analysis889 Words   |  4 PagesGeorge Orwell used the theme of betrayal to show how the society in both â€Å"Animal Farm† and â€Å"1984† controls the people. Both books have a totalitarian government controlling everyone but in 1984 the government has people betray each other to gain power. People do as they’re told and lose the relationships such as family, friends, or intimate relationships, all of which they would have in a normal society. The government does this so each individual bec omes alienated from each other and feels likeRead MoreRationale For Data Evaluation : Evaluation Of Process In Patient Diabetes923 Words   |  4 Pagespatient-outcomes for insulin dependent diabetics, non-compliance with treatment and outcomes were noted throughout (Miles Huberman, 1984). The repetition of gross non-compliance and poor patient outcomes prompted the formulation of the above PICOT question and has geared efforts in improving the interaction between clinician and patient in an outpatient setting (Miles Huberman, 1984). To ensure efficacy and validity in this study, this writer has ensured that the questionnaire items were measured based on

Leadership concept Free Essays

Nurses are self directed and can solve even the most complex problems with proper leadership and commitment in their practice. It is important for a nurse to work in a cohesive and strong nursing team, as this result in to an effective delivery of client care. In building this empowered nursing team, it is all attributed to the nurse executive. We will write a custom essay sample on Leadership concept or any similar topic only for you Order Now A nurse executive often holds the title of the vice president or is the director. The executive’s position within an organization is critical in uniting the strategic direction of the organization with the philosophical values and goals of nursing. The nurse executive is a clinical leader and business leader in organization, the person responsible and concerned with maximizing quality care and cost effectiveness. The most important responsibility of the nurse executive is to establish a vision for nursing the lays groundwork which enables the managers and staff to provide quality care. This forms the essence and value of the nursing care and is the foundation of quality practiced nursing administration. It is important for the nurse executive, as leader to expand his or her role from collaboration, coaching, monitoring, communicating, coordinating and coinciding with the staffs and other related health care providers. A nurse executive must serve as the role model that exemplifies the mission and vision of the organization. It is important that the values are diversified and promoted by the nurse executive in order to have a culturally competitive group of health care workers. As a leader, is open to change that would help innovate the staffs and promote creativity which will improve the quality of care they are providing. It is important that she or he demonstrates a sound judgment regarding the decisions and regulation that is formulated in the administration, these should be within the scope of the staffs and as well as coincide to the patients. It is important that as a leader he or she would be able to facilitate the designed delivery of care that is suited with the needs of the patient. The nurse leader should be able to make a strong connection with the group in order to unit the group with one aim: to provide the best quality care to patient in line with the cost effectiveness that is inline with treatment. It is important that the nurse executive delegate the tasks appropriately to the staff in order for them to function accordingly. In most cases, failed relationship with the nurse executive and the staff is one of the reasons why health care services are unmanageable. It is important that the nurse executive and the nurse manager to support each other in order to establish the necessary management structure that would help in attaining the organizational goals and provide the appropriate support to the care delivery staff. Within this created connection of the executives, staffs and members of the health groups it would create an environment that nursing practice would thrive. Involvement of staff is beneficial because with the participation of each member it would help incorporate the knowledge and skills into one. This relationship that is formed within the structure of the nursing administration is important because it is the one that determines the role’s and task of the members. Some tasks are carried out personally by the nurse executive but it is important that she is still able to delegate tasks to its member. The leader should be able to interact. Through this interaction, relationships are built and this would be dependent on the tasks that will be formulated by the role holder. This relationship building is the foundation of trust on the members of the organization which is beneficial in carrying out the tasks needed. Each member of the health organization should be entitled to give their perceptions and understanding regarding the current health administration and in turn as the nurse executive she or he should be able to accumulate this and present a substantial form of management. Rosemarie Rizzo Parse’s â€Å"human becoming theory† abides with three themes: meaning, rhythmicity, and transcendence. The first theme is â€Å"meaning† which means that people participate in creating something if it is real for them through their self expression and the values that they have. As a nurse executive, she or he must be able to consider the values and individual perceptions of the members of the team. With this she would be able to understand them and in turn would be able to recognize the needs and improvements. The culture and climate is often the key to how the members will be able to act accordingly. The culture is the routines, rules and how they do things that have been past on by the past and former leaders. The climate on the other hand is the perceptions and behavior of the members. This influences individual and team motivation that is why it is important that the nurse executive to do things according to the values attributes, skills and priorities which would also consider the ethical rights. It is important that the behavior of the leader is well founded with this so she would be able to have her staffs involvement and they in turn with participate to what she asks them to do. The second theme is â€Å"rhythmicity† which means that the self can limit or set the opportunity that emerges which can either be a way of moving or being apart from others. The nurse executive should know when or which opportunity to grab. These opportunities should be with the scope of its members and should also be within the patients needs. The concern should be base on the people in which he or she is in control of. The nurse executive cannot have a one way approach of addressing the needs of the administration because it may not coincide with the needs and understanding of the staffs, it is better that they are both able to acknowledge their concerning by having two way system. The executive listen to the ideas of the members as the members do the same with regards to the ideas of the executive. The third theme is â€Å"transcendence† which means that one must be able to cope up with the changes that are on going and would be able to stand out in it. A nurse executive should be open to change and is open for improvements whether it is regarding the attitudes and behavior or the organizational structure of the administration. She or he as well should be open for this change because in order for her to be an effective leader the change should start from her in order for her members to that too. Decentralized management is the type of structure that enables the nurse executive to have a greater collaborative effort, increased competency of the staff and ultimately a greater sense of professional accomplishment and satisfaction. The decision making is move by the nurse executive to the manager going to the staff. It is important that as a nurse executive she or he would be able to voice out the concern of his or her member in order to have a centralized decision making. The nursing administration is very much dependent on the roles of this nurses that is why the role of the nurse as an advocate is important in order to motivate the staffs and involve them to health care innovations that would help improve the quality of nursing care. As a leader it is important that she would be able to identify the process that needs to be improved. Set her vision and mission that her members could be able to understand, and she could easily facilitate on. In order for them to act she should be able to provide the needed materials and methods in order to carry out the tasks and solve problems. As a leader she should be able not only to carry out the task but carry it out on herself as well, a good leader knows and shows how things could be done. It is important that despite the hardships and differences each one has a good leader and advocate of health should encourage her members in promoting and improving the quality of health care delivery. References: Executives, A. O. O. T. N. (2007). Nurse Executive. 2007, from http://www.nursesource.org/executive.html Theory.com, R. (2007). Human Becoming Theory. Perry, P. (2001). Fundamentals of nursing 6th edition: Mosby Inc.    How to cite Leadership concept, Essay examples

Marketing Mix for Apple Watch Edition - myassignmenthelp.com

Question: Discuss about theMarketing Mix for Apple Watch Edition. Answer: Apple is the multinational company that deals with technological products such as mobile phones, MacBooks, iPods etc. it is the company that is headquartered at California. The company has started its operation in 1976 by selling personal computers as their first products type. After struggling to so many years, the company has made its position to what it is today. the company has high products range but the most popular products these days which is talked about the most in recent times is watch that is Apple watch (Hitt, Ireland and Hoskisson, 2012). Apple watch is the very smart watch that was officially announced in the year of 2014 but released in April 2015. Apple watches are the very unique products among all the products offerings by Apple. There are three different models that are present in the market for Apple watch that are Apple Watch, Apple watch edition and Apple watch sports. Target market for Apple Watch: Target market is that segment of the market that has been selected by the company in order to market its products. First of all, the company that segments that market as per the characteristics of the customers and then target the segment that is most relevant to the products that the company is offering (Boone and Kurtz, 2013). As far as Apple is considered, it has been analysed that the company is serving large of products to the customers but Apple watch is the product that requires the company to target a particular market as it is not a generalized product used by everyone. There are different basis on which the market has been segmented and thus each segment of the market from each of the division needs to be targeted. Loyalty: it has been analysed that Apple has many loyal customers and the company focuses on targeting those customers only. This is because they know that they have the capability to retain the customers. As the Apple watch can be liked to iPhone and thus the company can target the iPhone users to sell the watches. Geography: Target market on the basis of geography includes the elements such as region and density (De Wit and Meyer, 2010). As far as the region is considered, it has been analysed that Apple is targeting the market of developing as well as developed countries. The more market of the company is in developed countries only. In terms of density, it has been analysed that the company wants to serve the urban market with its products that is Apple Watch. Demography: In terms of demography, the segments are made on the basis of age, gender, lifestyle, income and occupation. It has been analysed that the target market for Apple watch in terms of age is 25-45. Males and females both are targeted (Heracleous, 2013). It has been analysed that Apple is the brand that is considered as the status symbol for the people and thus the people with high lifestyle and standards are majorly targeted by the company. In terms of occupation, the people who are professionals or are at material positions tends to but the products more. This is because these people have high income and the products of Apple are highly priced. Lifestyle and behaviour: The behaviour of the customers is also a criterion on which the company focuses on. It has been analysed that Apple wants to serve it loyal customers and do not focus on serving the different market range (Akana, et al. 2016). They just want to enhance the customer loyalty so that their customers cannot go anywhere. Positioning: Watch market: The market of smart watch is enhancing rapidly with high pace. It has been analysed that many brands are entering this industry such as Google, Samsung, etc. it is the industry that provides the market with high technology products that are used by a particular type of segment. Unique positioning of Apple watches: As far as the positioning strategy of the company is considered, it has been analysed that the Apple watch when launched first was positioned as the product for need. But as far as the new series of Apple Watch 2 is considered, this product is positioned as the style statement. Tim Cook suggested that Apple Watch can be wore whole day as it is newly designed to be a style statement. The two major words that are being used to position the new version of watches are style and taste. When the 1st series of the watches was launched, it was launched with a meaning of showing health and fitness details but now the series has been positioned as the style statement watch that also benefits the customers to have health and fitness details along with time description of course. Early adopters have used the products but it has been analysed that the mass that has been set for the products has not yet achieved by the company. Marketing mix of Apple watch: Product: The product that needs to discuss in this case is Apple watch. It is the watch that comes in different variations. Apple watch is the watch that performs multiple functions. It provides the customers with the benefits of having health and fitness details in their watch. It can link to the iPhone and the message and calls can be attended by watch only. The 2nd series of the watch also provides the benefit of being stylish (Raphan and Friedman, 2014). This is because the products have been positioned as the style statement among the customers. Apple watch has software installed in it that allows the customers to connect their phones to the watch. As far as series 1 of the watches is considered, it has some features like dual core variety and S1 processor while series 2 have S2 processor. Price: Apple watch is the products that are very convenient and functional. It is the product that is launched by Apple to be worn and not to be carried. It is providing many benefits to the customers and is high quality products (Jeyarajah, 2015). Because of high quality and range of functions, it is realized by the company that the providing strategy that needs to be sued is premium pricing. Prices are very high as compared to the competitor brands that have launched the similar products. High pricing or premium providing strategy allow the company to earn more profits and also helps the company to justify its positioning as the premium brand and the products as the style statement (Berthon, Pitt, Plangger and Shapiro, 2012). Even though the price of the products is high but the company has the confidence on its loyal customers that they will but their products. The brand name of the company and its quality is the competitive advantage for the company. Place: Apple is the international brand. The company serves the customers serves the customers in almost all over the world. The brand includes a very strong network and the distribution system that supports the company to deliver the product to the market. At the initial days of the launch of Apple watch the products was not available on the stores of Apple (Graham, 2008). The customer who wants to buy the products has to order the products from the online website. The individual has to call for an executive to install and fix the watch and provide the demo to how to use the watch (Dishman and Calof, 2008). Later one, the company found that it is very difficult process to be conducted and thus the company make changes in their distribution process. The company has selected different distribution network. The company deliver the Apple watch selected pieces through the Apple exclusive stores in the big cities of different countries and through some premium class retailers. Now the products a re available in almost all the stores. The company is also selling its products through website as well. Different mediator websites such as Flipkart, Myntra, and Amazon also sell the Apple products now. This has increased the reach of the customers to the products and also the availability of the products. Promotion: Promotion activities for the company are very important. This is because only launching the products is not enough (Danaher, Hardie and Putsis Jr, 2001). The products need to be marketed as well so that the products can be reached to the customers and the market gets aware of the existence of the products. In case of Apple, it has been analysed that the company not only market the products after its launch but also market the products before launching it into the market. Apple is the brand that is already very popular among the high class customers. It is the brand that positioned itself as the premium brand that is style statement of the people these days. Apple uses many types of advertising techniques in order to market the products like Apple watch. Some of the promotional activities of the company are: Advertising: the company use this method to market Apple watch through different media; advertising is the method that helps the company to show the visual or audio message to the customers regarding the products through different media (Fan, Lau and Zhao, 2015). It helps the company to be reminded by the people and also provide higher reach in the market. The company use the medium such as television and print media to post the ads in order to market Apple watch. Ad posted in Vogue magazine. Sales promotion: Sales promotion is also the method that has been used by Apple to sell Apple watch. The people at the Apple store are so much educated with the knowledge of technology and the features of the products that they can easily convince the customers to buy the products. This is strategy of sales promotion (Grewal, et al. 2014). Public relations: It has been analysed that the company also focuses on making public relation by conducting public campaigns that allow the firm to introduce the new products and its features before the launch of the products (Peattie and Peters, 1997). It has been seen that the customers wait for the launch of the products by Apple because the company make so much of pre promotion before the launch which makes the products already popular. This suggests that the customers are very much eager to use the products by Apple. Recommendations: Although Apple is doing great in the market and with the customers, but there is still some of the scope left for the company, where the company can improve its practices so that the customer value can be enhanced. Some of the recommendations for the company are discussed below: It has been analysed that the products of the company such as Apple watches facing some of the system problems after the update. This may be because of the bugs that are found in the updates. The company release the updates so frequently n their system that they remains with many bugs which can cause problem to the devices, the company should concentrate on making the system updates that are bugs free so that the device of the people does not get affected after doing the update (Shostack, 1977). This helps the company to develop more customers value as most of the customers are facing such issues. Pricing of the products that they company provide is very high as compared to the problem while the products or the Apple watch is not that much high in the quality. If the watches of other brands are considered they are also providing the same features with low prices (Chrysochou, 2010). Thus, customers find it easy to buy those products of other brands rather than Apple. Apple is just becoming the status symbol and losing the trust of the customers. It has been analysed that the company should lower the rice so that more of the customers of middle class and also buy the products. References Akana, J., Andre, B.K., Aoyagi, S., Ashcroft, A.M., Bataillou, J., Coster, D.J., De Iuliis, D., Dye, A.C., Hankey, M.E., Hoenig, J. and Howarth, R.P., 2016.Electronic device with graphical user interface. U.S. Patent D756,357. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Chrysochou, P., 2010. Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image.Journal of Marketing Communications,16(1-2), pp.69-85. Danaher, P.J., Hardie, B.G. and Putsis Jr, W.P., 2001. Marketing-mix variables and the diffusion of successive generations of a technological innovation.Journal of Marketing Research,38(4), pp.501-514. De Wit, B. and Meyer, R., 2010.Strategy: Process, content, context. Cengage Learning EMEA. Dishman, P.L. and Calof, J.L., 2008. Competitive intelligence: a multiphasic precedent to marketing strategy.European Journal of Marketing,42(7/8), pp.766-785. Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business intelligence through the lens of marketing mix.Big Data Research,2(1), pp.28-32. Graham, H., 2008.Marketing strategy and competitive positioning. Pearson Education India. Grewal, D., Levy, M., Mathhew, S., Harrigan, P. and Bucic, T., 2014. Marketing, North Ryde, N.S.W. Heracleous, L., 2013. Quantum strategy at Apple Inc.Organizational Dynamics,42(2), pp.92-99. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Jeyarajah, A., 2015. Apple. Social Responsibility and Supply Chain Management. Peattie, K. and Peters, L., 1997. The marketing mix in the third age of computing.Marketing Intelligence Planning,15(3), pp.142-150. Raphan, M. and Friedman, H.H., 2014. Tools for organizational survival in the Internet age: Adaptivity, creativity, and diversification. Shostack, G.L., 1977. Breaking free from product marketing.The Journal of Marketing, pp.73-80.